Digital signs are tools that you will find in businesses all over Georgia. This is no surprise because Georgians like to keep up with business trends. These signs are important because companies need to ensure that they are current with their marketing strategies to guarantee their success. If you have a
business in Georgia without digital signage, now is the time to start planning how and when you will have one installed. Before you do anything, you must do a little research to ensure that you understand how to use these tools for your benefit. There are laws related to the signs that you need to follow and then there are things to know about the state so that you can effectively plan how you will operate your digital signs to get the best results.
Local Laws Related To Signage in Georgia
Outdoor Signs
Signs that have flashing or changing images are not allowed near the roadways because they can be of a nuisance to drivers and pedestrians. The Bureau of traffic and transportation needs to review your outdoor sign to ensure that it is safe to place close to the roadways before your permit is issued. You also need to ensure that the lighting of your display signage will not be an obstruction to those who will come into contact with it and your outdoor digital signage and it should not have any features that might cause it to be confused for any traffic signs. Your electronic signage should not have light sequences that might distract drivers because this can be dangerous. If your sign has an external light, it should be placed at the top of the signage and point downwards.
If you are thinking of altering any tree in order to make your sign more visible, you need first to have a permit from a local arborist who will assess whether or not the tree will be harmed by any procedure that will take place. If the alteration will result in any way damage the tree then the arborist reserves the right to refuse to hand out a permit, this is done in order to protect and preserve Atlanta's natural environment.
Indoor Signs
Animated and illuminated signs are allowed on the inside of buildings in Georgia. However, these signs must be no higher than a total of 12 square feet in size. For signs with changing images, the minimum time for an image to remain on screen before changing is 10 seconds. Additionally, Signs with changing images must have a static image per slide .They must not contain animations or flashing. The effects on the screen of any electronic signage should cause no glare; hence the illumination of all sign needs to be controlled. If the Tv display screen has moving words, they must be done in only one direction per display. The scrolling should also last for no more than 2 seconds.
Digital Menu Boards in Georgia
As you would expect of a southern rural state, Georgia is well known for its homemade meals. However, its culinary scene is not limited to this, and you can expect to find diverse culinary experiences around Georgia's cities. Georgia has a mixture of both five star and modest dining spaces. The state has also been known to have restaurants that show the cultural diversity of its citizens. Not only are the meals different, but the effort that is put into creating amazing atmospheres is also evident in restaurants across the state. When in Atlanta, it is advised to try one of the restaurants offering BBQ meals which are said to be some of the best in the country. Savannah is well known for its skills in seafood preparation so you will find a plethora of options for seafood in the city. Overall you can expect some classic homemade favorites, five-star dishes and energetic dining experiences when you search for food within Georgia.
As Georgia has a dynamic food culture and a vast variety of options, it becomes imperative for the
restaurant to install digital menu boards to differentiate itself from the competition. These TV menu boards are best used for displaying prices of the food items along with description and images of the food that is being sold at the place of business. This helps a customer quickly decide what they wish to order. The picture should be of high quality, especially considering that most TV's nowadays are off 4K display capability. The restaurants install the TV menu boards, either in landscape or portrait orientation, depending on the amount of space there is on the wall where the TV screen is to be installed. It is vital for the business owner to consider the distance the customer will be viewing the screen from. If the distance is too high, the pictures and text will appear unclear and if the customers stand too close to the TV, it will be blurry.Good digital signage software comes with templates for digital menu boards that require the user just to enter text about the food items name and description along with uploading relevant pictures. This information can be updated as and when the business owner needs to revise prices or menu items. With the cost of televisions being in the region of $400, this is becoming an extremely cost-effective and viable medium of advertising and promotion.
Impact of Weather on Digital Signs in Georgia
Generally, the Georgian weather tends to be fair. However, because of the differences in the landscape of the northern and the southern part of the state you might experience different weather conditions depending on where you are. In the Northern parts of the state, closer to the Appalachians you might find a cooler temperature. However, Compared to other states the winter season still can be considered somewhat mild. It is cold but not too cold unless of course, you are deep in the mountains where you might even find some snowfall. As with many other states, the spring and fall seasons are the best times to get perfect weather. In these periods, it is not too hot and not too cold, and the environment is also a lot more scenic. Therefore visitors might want to think of doing this during the fall and the spring seasons.
The state experiences a lot of rainfall throughout the year, and this might be the biggest issue for digital displays, especially outdoor ones. It is good to take precautions to protect your outdoor signs from being affected by the constant rainfall. For the most part, though, the Georgian weather is perfect for digital signs. Since the weather is fair, it is not usually an area of concern for sign owners.
The Tourism Industry in Georgia and its Impact on Digital Signs
Georgia places a lot of importance in its tourism industry because it is one of the top sources of local employment within the state. Research on the sector shows that
tourism is the 5th most significant source of jobs for Georgians and it reduces the local taxes significantly. An excellent marketing plan allows Georgia to attract a substantial number of tourists each year. The state is aware of how lucrative the industry is, and so it continues to apply strategies that influence growth. Georgia boasts a long list of activities that tourists can enjoy when they visit the state. For nature lovers, there are a high number of beautiful rivers, lakes, and mountains that are perfect for outdoor activities like fishing, boating, and hiking, etc. Another outdoor activity that is popular in the state is golfing; the state's climatic conditions and landscape are perfect for the sport. You can find several golf courses of all types across the state's cities, as the sport is a big deal for Georgian residents. The state hosts numerous golfing tournaments that attract golf lovers from all over the country. In addition to golf, there are plenty of other sports that Georgia partakes in that attract visitors. The state participates in the NBA with its team being the Atlanta Hawks, the NFL with the Atlanta Falcons team and the MLB with the Atlanta Braves team.
Indoor and outdoor digital signs are essential tools in Georgia, and they benefit small and large businesses alike. Electronic signs have become a necessity for sporting arenas across the country, and it is no different in Atlanta. With so many sporting activities in the state, there is a high demand for these tools because they are the best ways to appeal to sports fans, provide them with information and keep them engaged when they enter an arena. The digital display screens help to add to the energetic environment that exists in these spaces. Smaller businesses have no choice but to keep up with this trend and they use it to communicate with tourists so that they will compel them to support the company. The number of visitors entering the state each year makes the use of digital signs in small business an important decision.
Georgia's Shopping Scene
Georgia's biggest cities are Atlanta and Savannah. Therefore, you can expect that these cities offer the best options for shopping in the state. In all honesty, the shopping scene in Atlanta does not necessarily suggest anything too spectacular. However, there is an excellent assortment of malls around the city where you can find diverse shopping options from high fashion to smaller brands. You can find several dining options, boutiques, and bookshops among other things. If you search around the city, you will find many little spaces that offer unique items to purchase, and there are also spots that focus on selling collectibles like artwork and souvenirs. Shopping scenes in Savannah and Atlanta are quite upbeat, and you can expect to have a good time when you make your way around the cities. Other small towns within Georgia have many things to offer, but you can expect a simple shopping experience. If you are looking to find great options for budget shopping, then these small cities are your best bet.
As a retail landscape is competitive, it becomes essential for all the retail businesses to install digital signage screens or digital menu boards to attract their customers and keep them informed about any promotions or deals that may be available in the store. Digital signage screens can also be placed in window displays to attract customers who are walking outside the store, and they get a glimpse of what's available inside the store and any promotions or sales that may be going on. In the retail industry, such Tv display screens have become an instant source of information for customers, who prefers that we feed then the information in this manner rather than walk up to a salesperson and ask questions. A lot of retail businesses are installing digital signage screens in portrait mode, as it adds to the ambiance of the retail store and provides options to display videos such as ramp modeling and images that look good on a portrait screen. Considering the low cost of digital signage,it is an excellent medium to use as a salesperson is there is no recurring cost and provides instant information to customers who are seeking it. Using digital signage templates, it does become effortless to create content and modify and change the information on a daily basis based on the regular promotions. That may be offered.