Digital signage is one of the
top ways to advertise in today’s world, especially for small and medium business owners. It comes with so many benefits, it is inexpensive, convenient, it ties in with the modern technology that consumers have become used to, and so it is an excellent way to grab consumer’s attention. Before you catch the consumer’s attention, however, your content and presentation need to be relevant and suitable. A thorough understanding of the audience must inform it. You must also understand the surrounding that they are in.
If you are considering using digital signs in Arizona, then there is some information that will guide your decisions. This information will start with knowing the people of Arizona and knowing what to expect when you put a sign within the state. Things like zoning laws and climatic effects must come to mind. However, you should also keep in mind what the business and culinary spaces are like in the state and how it will affect the demand and necessity of your digital signage.
Arizona Overview
Arizona is a tourist favorite because of the scenic attractions that nature has blessed the state with, such as the Grand Canyon and the Monument Valley. A visit to Arizona will leave anyone with an experience of a lifetime; it is definitely bucket-list worthy. The state offers exciting shopping experiences and great food while giving you a cultural and historical viewing experience.
It is no surprise then that Arizona is one of those states with a highly successful tourism industry. The state offers so much for its visitors. For a very long time, tourism has been one of the most critical economic sources for the state. The Grand Canyon especially has been at the center of the tourist industry, and it sees multitudes of visitors each year who come to take in the superb scenery.
Arizona locals are used to the multitude of visitors each year and handle this well by being fantastic hosts. Arizonians are known as a set of warm and accommodating people fitting the warm climate of their state. Their culture is a mixture of Mexican and Native American influences, and this is shown in the customs and the cuisine within the state.
Local Laws Related To Signage in Arizona
The laws related to sign erection in Arizona are very similar to those in other states across the country. First of all, in Arizona, you need to get yourself a permit before you install, adjust or even repair your outdoor sign. If you manage to do any of this without a permit, each day that the sign remains in the location makes for a new offense in the eyes of Arizona law. Getting the relevant legal things out of the way should be your priority. Installing a sign and having to deal with legal action afterward is not worth it.
Arizona is very particular about the content that you are allowed to put on your outdoor signs. Lights that have animations and intense lighting are prohibited, so if words are running across the screen or blinking and spinning, then it is not allowed. If there is light on the signs then it should not pose any danger to motorists or pedestrians, for example, the light should not be too bright that it interferes with the vision of someone approaching. If there are other messages displayed on the signage display, then it should not change more than one time during an hour. There should also be no sound or any visible matter emitted from the screens. Despite this law, multipurpose facilities are given a waiver to have displays with continuous movements inside the building. Another thing that the law controls is the size of your menu boards. Menu boards should not be more than 48 sq ft and should be no taller than 7 feet.
The Local Culture of Arizona
Its Mexican and Native American settlers have always shaped Arizona's cultural image. This is shown in its cuisine and its cultural practices. It is also embraced and shared by way of tourism in the state. By visiting one of the many attractions, you will be introduced to artifacts and customs that date back to centuries ago. You will also be able to see some of the ruins of civilizations from many years ago.
Arizona is also one of the model states for the historical Wild West culture that has always been used as an inspiration for several Hollywood films. This culture stemmed from the 1800s when there was an upsurge of settlers in the area trying to mine for precious metals among other things. The changes that started to take place lead to the development of a lifestyle that included not only innovation but extreme violence in some cases. Of course, the extent of violence shown in the films did not accurately represent what the Wild West was about, but it showed a little snippet of what happened during that period.
Even though Arizona is so famous for its landscape and history, this is not the only thing that the state has going for it. The people of Arizona also embrace modern trends and technology too, and some of their biggest cities like Phoenix, Tucson, and Flagstaff are fast-paced and contemporary in nature, in contrast to the image that is usually presented of the state.
The Impact of Arizona’s Weather on Digital Signage
The weather that you get in Arizona is based on the city that you are in. Sedona and Phoenix are two favorite cities in Arizona, and they are located in the desert area of the state. In these cities, you will find arid conditions and sweltering temperatures. The winter season in these cities is relatively warm, especially compared to other cities in America. Expectedly, during the summer you can expect scorching temperatures. In these low lying, desert areas you find that there is less rainfall compared to the regions that are more mountainous such as Flagstaff. Flagstaff also has colder winters, and the summers are not as hot as Phoenix and Tucson. If you want to go skiing, then the best time to do so in Arizona would be between January and March, this is also when it is less expensive to visit these areas. This is because most tourists tend to visit in the summer period when the views are different, and the temperatures are higher.
For the most part, digital signs thrive with Arizona weather. The major cities or predominantly dry and warm and the infrastructure of these signs do well with these conditions. In colder areas, the necessary precautions will need to be taken to protect the signage screens from the elements. However, compared to other states that are prone to tornadoes and thunderstorm, Arizona is a relatively easy place for the erection of your digital displays.
The Arizona Tourism Industry and How It Supports Demand for Digital Signage
Tourism has been one of Arizona's top industries because of the beautiful appearance of the state. From Camp Verde to the Grand Canyon national park there is so much to do all over Arizona, and you can expect to be wowed by the fantastic backdrop and great historical experience. It has an assortment of modern cities and historical ones that each have something exciting to offer. Cities in
Arizona take the tourism industry seriously and have businesses that will do anything to cater to their visitors.
In 2017 the state had almost 44 million visitors. The revenue that is earned from tourism contributes to the many households within the state. There are several small businesses owned by Arizona locals who benefit from the yearly influx of guests. This makes for a very competitive business landscape. This is why advertising is a significant part of pushing one’s business to the top. While Arizona locals may be aware of things that influence their decisions of using specific companies, tourists do not, and as such a
digital signage display is one of the most excellent ways to ensure that the business is marketed effectively to influence customer decisions.
Electronic Signage and Digital Menu Boards have earned its rightful reputation as being one of the top ways to market your business and services to new potential customers. Many tourists will, of course, do their research when planning to visit the state, and they will have an idea of what places they plan to visit. However, it is good to have TV signage to help them navigate themselves around the city. Not everything that tourists do will be a part of a strict plan, and when they find themselves in the town, they will want places to eat, places to find souvenirs, gifts, and travel shopping items.
With a state like Arizona, your advertising efforts will not be in vain. There are enough visitors to go around so that businesses will stand to earn enough to be successful.
Retail, Shopping, And Food-Related Business in Arizona
Doing business in Arizona is quite an easy feat for residents. The state welcomes and encourages small business owners. In cities like Goodyear, there has been a growth in the number of residential communities and the construction of new businesses is supported to make use of this. New residents mean new customers and also room for competition within several business industries in the state. It is expected that the retail sector will continue to thrive in the coming years and more people are expected to spend.
The state grabs tourists mainly because of its incredible natural landmarks, but one other dominant aspect of the state is its shopping industry. In the more developed areas of Arizona, many shopping districts offer customers an array of options from high fashion to custom-made designs. Local businesses within the communities are very competitive with their display of products and tourists might have to be careful that they do not end up spending a fortune because some of these items are very hard to pass by.
The city of Tempe is recommended as one of Arizona's best shopping areas. In the Tempe shopping districts, there are a plethora of places to get the tastiest food. You can also find spots for exceptional entertainment and shopping. This area attracts shoppers in large numbers and is a major attraction within the state. Tourists may also visit Scottsdale to find some of the most innovative small business that will offer some of the most exciting and stylish items that you can find. From jewelers to clothing stores to antique stores you will find what you are looking for.
The Culinary Scene in Arizona
In the past, the culinary scene in Arizona mainly reflected the makeup of the city that was dominated by Mexicans and Native Americans. However, the restaurant scene in Arizona has been growing and evolving to match the diversity that is being offered across the United States. The culinary scene of the state has been described as relatively young. However, over the years new and creative restaurateurs have introduced new ideas and styles to the restaurant scene. The culinary scene has improved, and there is even more room for development. There is room for new restaurants to come in and make their mark. There are so many cities in Arizona that could use new ideas and exciting food spots.
Conclusion
Arizona is no doubt one of the most popular states and surely is on the bucket list of many. With a fantastic tourism track record and such an electric shopping and dining culture, this is a good state for business. With multiple options for food and shopping, visitors need to understand what each store is all about so that they can make their decisions. Adequate advertising will give your business visibility and will make the customer aware of what your business offers and this will help to fast-track their decision to support you. Therefore small and medium businesses stand to lose when they do not invest in this solution.