Dayparting is the practice of dividing the day into several parts, during each
of which a different type of Content suitable for that time is aired. Content is
most often geared toward a particular demographic, and what the target audience
typically engages in at that time. Dayparting is setup through the Playlist
Setup process.
Examples: |
- A restaurant may display breakfast menu from 7.00 AM to 10.00 AM and then
display lunch menu till 3.00 PM, after which they promote their dinner menu.
- A retail business may focus on women's products before 4.00 PM and promote
products for teenagers and men from 4.00 PM to closing hours.
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The purpose of Dayparting is to maximize exposure to a target audience who may
be viewing the display screen at different times of the day. |
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