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Food always looks ‘extra-delicious’ when shown on a large screen TV. Plugged
into doPublicity’s digital menu board solution, restaurant can offer the
customer delicious images and videos of your most popular or exotic dishes.
Restaurants like to schedule daily specials, promotions, and showcase newly
introduced preparations. Feedback from restaurants with existing menu boards
shows a higher number of orders placed for all food content displayed on the
With the restaurant business being such a competitive marketplace, having an
edge over the next competitor makes the difference – seen in the form of return
customer business and clearly, increase in sales volume.
If a person operates a restaurant, the most effective method to make an
impression on your clients and also market your menus, are to use digital sign
technology. Virtually every eating place displays the day’s menu with some sort
of display board, which can be replaced by a modern signage using televisions
with attractive content. This will provide the restaurant owner the ability to
change menu information at will and plan for special occasions like weekend
menus and happy hour promotions.
Eatery managers also have the opportunity to use their screen for advertising
other products, to generate additional income. It is possible that some of the
restaurants vendors (Coke, Pepsi, Wines, etc.) may be interested in advertising
and marketing their products on your screens, to promote in-house consumption.
This marketing assists the product vendors and the restaurant, to push specific
products with the aim of generating higher revenues. In addition, other local
business could market their products to your customers as they are a captive
audience, while eating in the restaurant.
The cost of setting up digital menu boards is negligible, as all it takes is a
Windows PC coupled to a television – managed by doPublicity Digital Signage
Digital sign displays allow supervisors to show not just text messages, but also
pictures along with engaging videos about their food. Setting up digital signs
by using ready to use customizable templates, helps to make the job of the
restaurant manager easier. Menu board templates are offered in quite a few
designs from 1 to 10 items and can be displayed utilizing 28 split screen
layouts. The split screen display lets the manager simultaneously show a larger
variety of products. The templates could be set up to display for durations
ranging from 10 to 30 seconds; while making sure that the client has had a way
to view and select what they would like to order.
This technology will streamline your service and will influence your patrons,
while saving time and money that would have been spent on manually updating menu
Areas of use in the food service environment include:
- Waiting and seating area displays
- Digital Menu Boards
- Bar and Restaurant Specials and Rates
- Service, Attraction, Events and Promotions
- News, Weather, FOREX and other relevant information