|Almost all businesses face a common challenge of distributing timely internal
communication to their employees, irrespective of their location. Using a
corporate digital signage solution, it is easy to distribute information in
real-time to visitors and employees; located in different sections of a building
or even across multiple locations worldwide.
Effectively communicating with members of an organization, whether they are
employees or visitors is successful internal communication. A successful
internal communication strategy includes timely and precise communication to the
message recipients, in a manner that is easily accessible and visible to them.
Digital signage is a medium that can be installed at multiple focal points
within a business environment and will make sure that all participants are aware
of the internal announcements.
The digital signage internal communications could cover both corporate and
general interest topics with the goal of providing a stimulating viewer
experience and not just a drab all-business tool. The general messages could
include live news, weather and or topics that may interest the organizations
In certain organizations, it is a mandatory requirement to provide internal
communication, such as workers’ rights to be informed and consulted (in Europe).
Engaging internal communication is also a way to involve employees by displaying
information and asking for feedback and comments with a view to improve overall
productivity. Simply put, a good digital signage internal communication is a
dialogue process between employers and employees.
Studies by expert management organizations and specialized internal
communication entities find that communicating with employees is an effective
method of stimulating more involvement with personnel and subsequently building
an inclination of the employee to come to work and be a part of the
organization, with a positive attitude.
Advantages of Corporate Digital Signage using doPublicity
- Setup content and playlist easily from a single Dashboard and manage
multiple screens remotely
- Show internal communication repeatedly, to make sure that the employee has received the
- Over 650 customizable templates to create attractive display content
- Manage scheduling including automatically turning screens ON / OFF at
- Simultaneously display LIVE Weather and
News to grab viewers attention
How Corporate Digital Signage helps:
- Alert visitors and employees of emergency information
- Create a strong corporate culture and brand identity
- Digital menu board for different times of day using
- Display health and safety messages
- Generate enthusiasm among your employees
- Highlight products and solutions
- Keep track of sales, production and internal analytics
- Manage employee training
- Show functions, events, daily schedules and other internal communication
- Wayfinding for visitors